Yesterday I went into Starbucks because I wanted a green iced tea and my son wanted an iced coffee. It took nearly fifteen minutes to get our drinks, and that was only after asking… no make that begging… them to please, please, please make the green tea, long after I had the iced coffee in hand.
This is the third time this week that I have experienced this kind of service at Starbucks, though the other two times I left the stores before paying. If I hadn’t already paid yesterday I would have certainly left without my $3 apiece drinks.
Starbucks keeps adding products, but subtracting workers. The food and drinks are very expensive and waiting for them can be tortuous. Three locations (all in downtown Manhattan) in one week, and not a single one was staffed to capacity.
Yesterday there was literally one barista making all of the hot drinks and the line was fifteen long at all times. No matter how good a single barista is, he or she cannot handle this kind of volume efficiently.
Starbucks — pay up! You need to hire more people. It’s getting nice outside. People want their iced drinks and their smoothies (one woman waited 20 minutes for hers yesterday!), their iced chais and cappuccinos, and their frappuccinos. Everyone wants it made “their” way:
With whipped cream,
And so on and so on and so on.
Starbucks, you created these coffee monsters. Now serve them with speed!